Welcome to Site Analysis tutorial where you can easily evaluate any website with all the important insights and SEO metrics in a single page view.
Site Analysis comprises of four categories:
- Top contents
There is handy navigation panel on left that will help you scroll to sections you want to analyze:
Overview evaluates based on well known SEO metrics by Moz, Majestic, Alexa and Facebook. It’s the summary of different sources in one page that gives you insight of how well the website of performance in terms of SEO, Social and Traffic.
|Domain Authority||Domain Authority is a metric developed by Moz that predicts how well a domain will rank on search engines. Domain Authority is calculated by analyzing the linking root domains (LRDs) of a website. The more quality websites that link to a site, the higher the Domain Authority score. Domain Authority is a great way to compare one website to another. It is also a great way to see how your website stacks up against your competitors.||0 – 100: higher scores corresponding to a greater ability to rank the domain|
|Page Authority||Page Authority is a metric developed by Moz that predicts how well a specific page will rank on search engines.||0 – 100: higher scores corresponding to a greater ability to rank the specific page|
|Trust Flow||Trust Flow by Majestic predicts how trustworthy a page is. Trust Flow is calculated by analyzing the number of links to a page. The more links a page has, the higher the Trust Flow score. Trust Flow is a great way to compare one page to another. It is also a great way to see how your page stacks up against your competitors.||0 – 100: higher score means higher number of quality backlinks. Low quality backlinks (from unknown websites) will contribute to lower score|
|Citation Flow||Citation Flow by Majestic shows how many backlinks are pointing to a web page relative to other websites.||0 – 100: higher scores mean higher number of backlinks|
|Alexa Rank||Relative rank of the website compared to others based on page views and unique visitors.||Lower the number the better|
|Referring IPs||Number of backlinks by IP addresses. Multiple links can be hosted on same IP address so having more diverse number of IP addresses as backlinks will give stronger signal to search engines||Higher the better|
|Facebook Shares||Number of Facebook shares||Higher number means more popularity of the URL|
|Site Speed||Medium load time for the last month. Site speed is an important metric search engine ranking factor||Lower the number the better|
|Online Since||Domain age. Although no direct relation to SEO, older domains are the indicators that they are much more established than newer ones||Older tends to be better|
Gives you useful information for backlink profile of a URL. You will be able to analyze health by checking whether the backlinks are coming from good sources or not. You can also see the anchor text distribution and the number of backlinks from different domains.
New, deleted or total backlinks
This chart shows trend for backlink data for the last 4 months with daily breakdown. You can see the number of backlinks that were added, removed or total number of backlinks for the URL. Hover over the chart to see the exact number of backlinks for each day.
The bottom chart shows total number of cumulative backlinks (active + new – deleted) for the URL. You can see the trend for the last 4 months with daily breakdown. Hover over the chart to see exact active number of backlinks for a given day.
Backlink ratios and types
- Do follow or no follow links ratio – are important for SEO. Do follow links are the ones that pass link juice to the target URL. No follow links are the ones that don’t pass link juice to the target URL. You can see the ratio of do follow and no follow links for the URL.
- Active or deleted links ratio – are important for SEO. Active links are the ones that are still active and pointing to the target URL. Deleted links are the ones that were removed from the website and are no longer pointing to the target URL. You can see the ratio of active and deleted links for the URL.
Combination of Referring domains, Referring IPs and Referring subnets with average links for each item will give you insight into how many unique sources are linking to the target URL. High number of backlinks per each source may indicate red flag for search engines as it may show some of those links are via link network.
Referring subnets will give the most precise as it will show link sources grouped by IPs in the same subnet range. For example, if you have 10 backlinks from 10 different IPs, you will have 10 referring IPs. If you have 10 backlinks from 2 IPs, you will have 2 referring IPs. If you have 10 backlinks from 1 IP, you will have 1 referring IP. If you have 10 backlinks from 1 IP in the same subnet range, you will have 1 referring subnet.
Top referring domains and anchor texts will give you insight into what are the most popular sources and anchor texts for the target URL. You can see the number of backlinks for each domain and anchor text.
For top referring domains, we show Citation Flow, Trust Flow, number of backlinks and Alexa rank so you can determine significance of each domain.
Anchor text is used as an important role for search engines to determine rankings. It’s important that anchor text on those referring domains contain relevant keywords that describe the target URL. By looking at number of anchor text and their referring domains or total numbers, you are able to determine overall relevance of the anchor text backlinks. If you are seeing many anchor text keywords that are not relevant to your website, it may be an indicator that growing number of links are not contributing to your target keywords that you are trying to rank for
The following type of Anchor text are available:
- Branded – contains your brand name and great for building recognition and avoid search engine flagging as spam
- Naked – just a URL text and they are less likely to get flagged as spam by search engine as it doesn’t contain any keywords
- Other – may include exact match link text, partial match words, brand and anchor text, long tail anchor etc.
We recommend you try to diversify your anchor text and always link highly relevant pages and never keyword stuff as it will get you penalized by search engines.
Note: you can use Backlink Analysis to view all individual referring backlinks
Top contents will show you most popular pages for the analyzed domain measured by Facebook shares and referring domains. You can sort by either of them and view all individual backlinks for the page by clicking “Show Backlinks” button on the same row.
Competitor analysis will show you potential top 12 competitors or similar websites based on our recommendation engine. You can compare each of them against the analyzed domain with Alexa Rank, Referring IPs or Facebook Shares
Note: if you want to analyze competitor with Site Analysis, just click ANALYZE button
This module is available for Pro and Elite customers, so if you want to start using it, simply Go to Site Analysis